Hi there!
I'm Georgi, Product Designer and Webflow Developer with 10+ years of experience creating SaaS products.
I love working closely with developers, engineers, and leaders to turn ideas into user‑friendly, scalable products, always guided by data and real customer feedback.
* Recently, I helped a business grow 10x by building a scalable design system, improving flows, and backing every decision with both numbers and customer interviews.
Work
Digital products (Apps, SaaS solutions, and Websites), Prototypes and Design systems which are visually pleasing, user-centric and easy to use.
GetHookd
GetHookd helps SMBs and agencies discover, analyze, and save winning ad creatives so they never start from scratch. We cut through the noise by showing why ads work — saving time, reducing wasted spend, and fueling campaigns with proven inspiration.
My role:
At GetHookd, I worked as both Project Manager and Product Designer, shaping the product and brand from the ground up.
- Built a scalable design system and generated a new color palette to unify the product.
- Improved the branding, crafted a full brand book, and repositioned the app and website.
- Conducted customer interviews and made data‑driven decisions using MixPanel insights.
- Designed and launched new UX/UI features that improved flows and usability.
- Worked closely with the CEO to align product strategy with business goals.
Result: Helped the business grow 10x in one year.
AI Certifications
AI Certifications is a digital platform designed to help users learn, track, and showcase certifications in artificial intelligence. The goal was to create a professional yet approachable interface that makes browsing certifications, managing progress, and presenting achievements easy and enjoyable.
My role:
As the Product & UI Designer, I:
- Designed a clean, flexible interface that highlights courses and certifications with clarity.
- Defined the visual identity → color palette, typography, and branding elements.
- Built a component-based design system for future scalability.
- Created responsive layouts so the platform works smoothly across desktop and mobile.
- Focused on a user-friendly experience → reducing complexity and making certification steps easy to follow.
Memaila
MeMaila is a SaaS tool built to help businesses manage customer communication through email in a more structured, branded, and team‑friendly way. The goal was to provide a better experience for customer support teams — letting them respond faster, manage collaboration, and keep communication private yet professional.
My role:
As the Product Designer, I:
- Designed the brand identity (logo, color palette, and visual style).
- Created the website and marketing materials to present MeMaila’s features clearly.
- Designed the dashboard interface, focusing on usability for support teams.
- Added GSAP animations to deliver smooth micro‑interactions and engaging visuals.
Frisby
Frisby is a platform designed to create a seamless return and exchange experience for e‑commerce customers. The goal was to make order returns simple, flexible, and fast — reducing the load on customer support teams while improving shopper satisfaction.
My role:
- Designed the brand identity and visual direction to communicate clarity and trust.
- Created the website to highlight Frisby’s benefits and create an approachable online presence.
- Designed the dashboard and return portal UI, making self‑service returns and exchanges effortless.
- Developed consistent UI patterns and a design system for scalability.
PullSight
PullSight is a SaaS platform for developer teams and CTOs to track pull requests, review code quality, and give structured feedback. It helps teams understand contributions at a glance, improve collaboration, and optimize workflows. Competing directly with platforms like CodeRabbit, PullSight focuses on clarity, actionable insights, and a smooth developer experience.
My role:
- Created the brand identity → logo, color system, and visual direction from scratch.
- Designed the marketing website with rich GSAP animations to explain features in an engaging way.
- Built the dashboard UX/UI for developer teams and CTOs, focusing on clarity, feedback loops, and performance metrics.
- Developed a scalable design system to support future features and maintain consistency across the app.
- Defined data visualization patterns (graphs, charts, contributor stats) to make technical reports easy to digest.
Skustack
Skustack is a warehouse management platform that helps businesses organize and track their inventory in real time. Hundreds of companies use Skustack to streamline operations, reduce errors, and boost efficiency — turning complex warehouse tasks into a smoother, more reliable process.
My role:
- Designed the brand identity and visual system, including logo, colors, and iconography.
- Created a complete icon set, tailored for warehouse management features like product tracking, shipments, and barcodes.
- Designed the mobile application UI/UX, making it intuitive for warehouse staff to manage items, scan barcodes, and access product details.
- Built the desktop dashboard for admins and managers to monitor operations and optimize workflows.
- Designed and developed the marketing website to promote Skustack’s value proposition.
Artray
Artray is a UK‑based digital services company providing solutions in technology and creative industries. The main goal of the redesign was to build a professional identity and modern website that reflects Artray’s expertise while also engaging visitors through smooth, dynamic interactions.
My role:
- Designed the complete brand identity → logo, typography, and color system.
- Created a modern, responsive website that communicates Artray’s value proposition clearly.
- Implemented GSAP animations and micro‑interactions to make the site engaging while keeping performance smooth.
- Focused on usability and storytelling, balancing visual creativity with business clarity.
Turnstock
Turnstock is a platform that helps sellers expand on Amazon Local Selling, allowing customers to pick up orders in‑store or have them delivered locally. The goal was to create a trustworthy brand and website that clearly explains the benefits of local selling while making onboarding simple for merchants.
My role:
- Designed the complete brand identity → logo, color palette, and visual system with a fresh, trust‑building style.
- Built a responsive website that highlights Turnstock’s features and guides sellers through setup.
- Focused on clarity and conversion, ensuring the website communicates value quickly and encourages sign‑ups.
- Designed visual storytelling elements and iconography that matched the brand’s clean, modern identity.
Skills
For those who know what they’re looking for
Product Design
User Interface Design
Visual Design
Visual Identities
Design Systems
Responsive & Mobile Websites
Modular Grid Systems
Brand guidelines
UX/CX
User Experience Design
Rapid Prototyping
Usability Testing
UX Reviews
Interaction Design
Customer journeys
Development
Front-end development
Responsive & Mobile Websites
Mobile apps
GSAP Animations
SaaS applications
Platform solutions
Tools:
Clients
Happy clients, agencies and studios with whom I work with pleasure
Owner / Partner at INK
I had the pleasure of working with Georgi Kirchev on a recent UI/UX and web development project on Webflow, and I couldn't be happier with the results. His commitment to going the extra mile, respecting project timelines, and delivering exceptional work make him an invaluable and reliable collaborator. I highly recommend Georgi Kirchev for any UI/UX and web development project, as his skills, dedication, and professionalism guarantee a successful outcome.
Founder of KickStart Studio
Georgi Kirchev is the guy you want on your web development team. He's an expert with Webflow, has a sharp eye for detail, and can advise you on design changes. He doesn't just do his job, he is always ready to go the extra mile to make sure you're happy with the end result. You can count on him to respect the timeline of the project and deliver his work on time.
Studio Director at Artray
I highly recommend Georgi Kirchev for web development projects. He has exceptional expertise in Webflow and he custom-developed our website. Moreover, Georgi's commitment to accuracy guarantees efficient execution of our project. He was prompt in replaying and executing feedback, very confident, and incredibly helpful when providing advice and making decisions. It was a pleasure working with him, and I wholeheartedly endorse his skills and professionalism.
Founder of Broworks Studio
Georgi is an excellent developer. I had a problem with some javascript code and responsiveness in a Webflow and Georgi helped me with it. He managed to complete the tasks very fast and efficiently all that by keeping the high-quality work. I would recommend him to anyone who needs a good, responsive, and very skilled frontend developer. I'm very happy with the outcome of his work and I hope we'll work again in the future.
Contacts
Let’s work together!🤙
If you have a website, SaaS project or mobile app idea in mind or you need some advice about product design, feel free to contact me.
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